My an advertisement research
My task is to create an advertisement. I decided to go back to old and advertisements a good appreciated brand and checking what features characterize them. I chose: Raleigh ( in 1896 this brand had the largest bicycle manufacturer in the world). I wanted to inspire world brands that are assumed with professionalism
I mostly focused my attention on three of them which in my opinion, have similar characteristics.
June 1936
June 1936
Each of these ads has a clear font and usually 2 dominant
colors.
For a better overview is checked modern presentation this brand
I noticed that they still follow the same features which catch the attention of customers.
It is an incredibly interesting phenomenon for me that I
discovered. Over the years, this company has not changed the tools that attract
attention to their product, i.e. the technique of up to a few dominant colours.
If they are so effective I am going to use them too in my work.
Common features that I decided I chose to follow in my own advertisement:
- simple, clear font
- choosing a photo with leading colours
The research here is very minimal and does not discuss the advertisements in-depth. You have briefly mentioned features that you will include in your own advert, but there is no further research here that informs your work. As these advertisements were created in 1936, I think it is important to consider how adverts for bikes have evolved and how this influences your own advert.
ReplyDeleteI totally agree with you
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